Generation Z in Argentina: Growth, Learning, and Organizational Culture Drive Employee Engagement
Employee loyalty in Latin America has shifted from long-term commitment to an ongoing, day-to-day decision shaped by purpose, emotional well-being, and opportunities for continuous learning. The study “Generation Z: Engagement and Employee Turnover in Latin America,” conducted by the Pulso initiative, highlights a clear paradigm shift in regional management: young talent is no longer looking […]
We supported Visa in announcing its acquisition of Prisma and Newpay in Argentina
Following the close of the transaction, the combined technology platforms of Prisma and Newpay together with Visa’s global network and value-added services will accelerate the deployment of advanced technologies such as tokenization, biometric authentication, intelligent risk management tools, and AI-powered commerce solutions. Our PR team supported Visa in developing the communication strategy and amplifying the […]
Alurralde Jasper AJ and Epical join forces to pioneer a new approach to reputation building
Advances in technology are creating new challenges for communication and reputation management. To strengthen our strategic communications capabilities, we have partnered with Epical to launch a joint initiative. By collaborating with one of the region’s leading social and consumer intelligence companies, we will combine our extensive communications expertise with an innovative approach to analyzing digital […]
Webinar: “Leading with impact: neuroscience and storytelling in action”
For anyone who wants to improve their leadership and communication skills, we are pleased to announce a free webinar on March 6th, which draws on applied neuroscience to improve and enhance the way we relate and communicate. The webinar is interactive and will be led by our partner Mariana Jasper, an expert consultant in storytelling […]
Virtuality amplifies voices; face-to-face interaction builds trust
by Karina RieraPartner AJ | Alurralde Jasper + Asoc. Over the last decade, digitalization has transformed the way leaders engage in dialogue. However, 2026 confirms a stark reality: global governance continues to be built in face-to-face spaces. My recent participation in the World Economic Forum in Davos and the CAF meetings in Panama revealed an […]
New AJ Service to Lead with Impact: Neuroscience and Storytelling in Action
Advances in neuroscience have spread to numerous fields. The study of how the nervous system works, together with knowledge related to human behavior, has provided keys to understand how to communicate better. That is why AJ has launched the “Neuroscience of Well-being and Storytelling Program,” which articulates our knowledge and enhances it with scientific insights. […]
The power of dialogue and value networks in the new globalization
by Karina RieraPartner de AJ | Alurralde Jasper + Asoc. The 2026 World Economic Forum is projected with a slogan that says it all: “A spirit of dialogue.” In a global context marked by mistrust, fragmentation, and the rise of local agendas, the idea of refocusing on cooperation sounds more necessary than ever. According to […]
AJ was part of “Crossover CPA”: a day to reflect on purposeful communication
As part of the first edition of the Crossover event, organized by the Argentine Advertising Council, our partner Mariana Jasper moderated the panel entitled “The purpose is the message. Brands, audiences, and a reason for being“. Mariana tells us that communicators are like DJs, in the sense that they set the tone for public conversation. […]
At AJ, we continue to grow and are moving to new offices!
At AJ | Alurralde Jasper, we continue to grow and have some big news: we are moving to a new office located in Roosevelt building II, at 1643 Franklin D. Roosevelt Street (Belgrano, CABA). We are saying goodbye to our classic office on Av. Callao, which has been our home for so many years and […]
Globant Gamer Experience: a multisensory event for video game fans
The gaming world has evolved over the past four decades in such a way that it has changed the way we play and experience digital entertainment. To celebrate Gamer Day, Globant held the ‘Globant Gamer Experience,’ an event that brought together video game enthusiasts, prominent figures from the gaming world, and journalists to enjoy a […]