CampoLimpio took part in Agroactiva, Argentina’s largest open-air agribusiness trade show, with an integrated communications campaign designed to engage multiple audiences. CampoLimpio is the organization responsible for coordinating the country’s only formal collection and recovery system for empty crop protection containers and has spent the past six years promoting a circular economy model for the agricultural sector.
To reinforce awareness around the proper triple rinsing, collection, and responsible disposal of empty crop protection containers, AJ partnered with CampoLimpio to develop a fully integrated campaign for the organization’s presence at Agroactiva. Our work encompassed the creative concept, campaign narrative, key messaging, communications strategy, media relations, and social media management before, during, and after the event.
Inspired by the spirit of the FIFA World Cup™ and aligned with World Environment Day, the “Let’s Play Fair at Agroactiva” campaign encouraged every stakeholder in the agricultural value chain to become part of the solution. Distributors, growers, applicators, authorities, operators, and industry partners were invited to “take the field” with a shared goal: promoting the proper triple rinsing of empty crop protection containers and their return to the formal collection system.
At Agroactiva 2026, CampoLimpio’s booth became a hub for dialogue and engagement, bringing together government officials, industry leaders, and key stakeholders. It also served as an educational space where visitors could follow the lifecycle of a container—from collection through its transformation into new raw materials for the plastics industry—and learn about nearby collection centers and their operating hours.
AJ was responsible for the stand’s creative concept and visual identity, while also designing interactive experiences and visitor engagement activities. At the same time, our Digital Hub team managed real-time social media coverage throughout the event. Every campaign asset reinforced key messages around environmental awareness, triple rinsing, responsible container management, and the risks associated with informal recycling.
AJ’s strategic support throughout the campaign delivered strong results, generating earned media coverage across Argentina’s leading national and industry publications while driving extensive engagement across CampoLimpio’s social media channels.
