Webinar: “Leading with impact: neuroscience and storytelling in action”
For anyone who wants to improve their leadership and communication skills, we are pleased to announce a free webinar on March 6th, which draws on applied neuroscience to improve and enhance the way we relate and communicate. The webinar is interactive and will be led by our partner Mariana Jasper, an expert consultant in storytelling […]
Virtuality amplifies voices; face-to-face interaction builds trust
by Karina RieraPartner AJ | Alurralde Jasper + Asoc. Over the last decade, digitalization has transformed the way leaders engage in dialogue. However, 2026 confirms a stark reality: global governance continues to be built in face-to-face spaces. My recent participation in the World Economic Forum in Davos and the CAF meetings in Panama revealed an […]
New AJ Service to Lead with Impact: Neuroscience and Storytelling in Action
Advances in neuroscience have spread to numerous fields. The study of how the nervous system works, together with knowledge related to human behavior, has provided keys to understand how to communicate better. That is why AJ has launched the “Neuroscience of Well-being and Storytelling Program,” which articulates our knowledge and enhances it with scientific insights. […]
The power of dialogue and value networks in the new globalization
by Karina RieraPartner de AJ | Alurralde Jasper + Asoc. The 2026 World Economic Forum is projected with a slogan that says it all: “A spirit of dialogue.” In a global context marked by mistrust, fragmentation, and the rise of local agendas, the idea of refocusing on cooperation sounds more necessary than ever. According to […]
AJ was part of “Crossover CPA”: a day to reflect on purposeful communication
As part of the first edition of the Crossover event, organized by the Argentine Advertising Council, our partner Mariana Jasper moderated the panel entitled “The purpose is the message. Brands, audiences, and a reason for being“. Mariana tells us that communicators are like DJs, in the sense that they set the tone for public conversation. […]
At AJ, we continue to grow and are moving to new offices!
At AJ | Alurralde Jasper, we continue to grow and have some big news: we are moving to a new office located in Roosevelt building II, at 1643 Franklin D. Roosevelt Street (Belgrano, CABA). We are saying goodbye to our classic office on Av. Callao, which has been our home for so many years and […]
Globant Gamer Experience: a multisensory event for video game fans
The gaming world has evolved over the past four decades in such a way that it has changed the way we play and experience digital entertainment. To celebrate Gamer Day, Globant held the ‘Globant Gamer Experience,’ an event that brought together video game enthusiasts, prominent figures from the gaming world, and journalists to enjoy a […]
Communication and leadership: Without risks we do not differentiate ourselves
by Matías AlurraldeAJ | Alurralde Jasper + Asoc. President In three decades, we have experienced at least four revolutions in our profession.From the 90s to the present day, communication has undergone greattransformations driven by technological and sociocultural changes. Theunidirectionality and centralized control of the mass media in the 80s. Then,interactivity with the birth of the internet […]
Communication coaching for leaders: prepare without sounding robotic, inspire without overacting
When a leader manages to combine clarity, emotion, and purpose, communication can lead to action. by Mariana JasperPartner de AJ | Alurralde Jasper + Asoc. Effective communication requires us to meet three key criteria: be brief, be understood, and elicit behavior. We need to be heard, we want what we are trying to convey to […]
The National Administration of Medicines, Food and Medical Technology (ANMAT) approves nirsevimab to protect babies against bronchiolitis in Argentina.
Nirsevimab is the first immunization approved for the prevention of Respiratory Syncytial Virus (RSV) designed to be given to all infants. RSV is the leading cause of bronchiolitis in infants under one year of age. Following the approval of the European Commission and the U.S. Food and Drug Administration (FDA), the National Administration of […]