P&G. No more poor

Contributing to education The awareness campaign also included men. CHALLENGE Contribute to fewer girls and adolescents missing school days because they are going through their period. . PR PERFORMANCE / Always® campaign for more girls to say PRESENT. An initiative that combines information, education, awareness and delivery of menstrual hygiene products. / Participation of brand […]

BASF invests in Argentina

Commitment to innovation A new Center for Innovation and Technological Development for Agriculture CHALLENGE To ratify the company’s commitment to Argentina and its drive for innovation and sustainability in its value chain. PR PERFORMANCE Through the inauguration of the new Center for Innovation and Technological Development for Agriculture in the town of Rojas (Province of […]

Olympic torch in Buenos Aires

A 33-day global trip. It was the first time in history that the Olympic flame had passed through the city. the only destination in Latin America and the only Spanish-speaking country. CHALLENGE / Transform the torch relay into a celebration for local citizens. / May it be an example of peace for the world. / […]

P&G. Clean water for children

P&G developed a technology that transforms contaminated water into potable water. As part of its social responsibility strategy P&G runs Clean Water for Kids, a program that provides #ABetterDay through the power of clean water. CHALLENGE Maximize the efficiency of Argentina’s PR program through social media with an exciting video. PR PERFORMANCE Through a PR […]

UCEMA relanza su marca con una nueva identidad

Con la certeza de que repensarse es un proceso enriquecedor y un compromiso constante con la Libertad Responsable, la Universidad presenta el resultado de un profundo proceso de reconversión hacia una nueva identidad de marca