The problem is that technology and media have evolved, but many communication styles remain the same. And in this high-tech world, we need to be more high touch.
The good news is that this skill can be learned quickly. We work with CEOs, managers and teams at companies like the IDB, World Bank, IBM, Junior Achievement, Globant, Mercado Libre, Merck, Sanofi and UN Women.
How do we do it?
Together, we find powerful ideas, we polish them as a team and work with leaders to make them their own. We tackle the difficult conversations, and coach them to give effective presentations, create pitches, be convincing with investors, tell stories in social networks, gain trust, confidence and customers.
And the results are quickly seen: communication becomes a tool for immediate impact, driving business, stimulating creativity and inspiring meaningful connections, inside and outside the organization.
To achieve this, we created a different kind of team
We are a team with an uncommon combination of skills including writing and scripting, public speaking and staging, aesthetics and creativity, as well as the know-how of the corporate world and consulting. This multi-dimensional approach works in favor of our clients. Their communication manages to impact the culture of their organization and business, helping them to achieve a real change in their professional and personal lives.
SHARE / COMMUNICATE
CONVINCE / INSPIRE
ENTERTAIN / PERSUADE
WE ARE HIRED FOR
workshops
and training
developing
narratives
personalized
coaching
TESTIMONIALS
Why is it important to incorporate storytelling in your communications?
We want to share information, but audiences are not necessarily interested in it or want to remember what we need to tell them.
As humanity we have found that the best way for information to circulate among people, for it to be learned, incorporated and shared, is through stories. Stories bring together data and emotions.
They are a way of wrapping ideas so that they have a greater and better impact on the audience and to achieve the communication goals we seek.
What can you achieve with this training?
Who would benefit from it?
Although we all learn to tell stories since childhood, we usually forget this knowledge in our workplace and we tend to transmit information in less effective ways.
When we use storytelling techniques, we recover the knowledge we already have and we also raise awareness of it. Our goal is to highlight the structure of storytelling and collaborate with teams so they can do it in their own way, creating their own narratives. We also train them so that the formal aspects (design, images, but also their own body, voice and look) add value to the ideas they are sharing.
Everything can be told through stories and the impact of information, data and ideas is greater when they exist within one. No matter if they are real stories or fictional, personal stories or heard from someone else, they make the audience get involved rationally and emotionally.
Improving our skills to assemble and tell stories with a clear purpose can be the key to communicate better; to persuade, inspire, entertain or even sell.
How can this be applied?
These techniques can be used to strengthen team leadership, in HR management, marketing, education, and in formal or informal presentations. We help organizations and individuals to discover the tools they can use in each case and for each of their communication needs.
CLIENTS
BIOS
Mariana
Jasper
Graduated in Social Communication at the University of Buenos Aires, specialized in Public Opinion and Advertising. With 20 years of experience in the public relations sector.
MBA in general management from Universidad de San Andrés, with specialization in general management.
Co-founder of Alurralde, Jasper + Asoc. She worked with government agencies such as the Ministry of Science and Technology of the Nation, the Ministry of Economy, the Secretariat of Human Rights on issues of economic, social and cultural rights and collective incidence. Since 2012 she is part of the TEDxRíodelaPlata team and speaker coach.
In this subject she has coached ordinary people who have done extraordinary things, people who wanted to tell their daily stories, CEOs of multinational companies, entrepreneurs, celebrities, public officials of Argentina and the region.
Jimena
Jiterman
She works in Storytelling training, coaching speakers within companies and organizations. With the experience of TEDxRíodelaPlata and more than 20 years of organizing events, she has a clear perspective of the role of speakers in the narrative of the event in general and in the development of inmersive experiences.
She was executive producer on the TEDxRiodelaPlata team organizing all events between 2010 and 2021, and for 10 years led BMotion, a production company specializing in congresses and corporate events.
She was the general coordinator of Instituto Baikal, a non-formal education company, between 2020 and 2022, where she led the digitization process due to the pandemic, resulting in opening up to the global market.
In her own transformation process, she deepened her knowledge on speaker coaching, working with experts from different fields in the preparation of TED talks for TEDxRíodelaPlata events while continuing to develop this task in companies and other organizations.
