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POSITIONING AND
COMMUNICATION

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At Alurralde Jasper, we offer strategic communication consulting for organizations seeking clarity, focus, and impact. We facilitate diagnosis, alignment, and decision-making processes through agile methodologies and collaborative tools such as the Springboard. We design comprehensive communication plans that connect purpose, narrative, and business objectives — with clear KPIs and real implementation capacity. We support leaders and CEOs in making communication decisions that are more conscious, effective, and aligned with their vision. We add value especially in complex scenarios, where communication can become an adaptive and antifragile advantage: integrations, crises, cultural transformation, or positioning challenges.

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At AJ, we provide strategic advisory services for the development and implementation of a Communication Plan in the context of special announcements (such as company mergers, brand acquisitions, or sales). Together with our client, we create a 360° plan with tactics designed to deliver a clear message to all stakeholders.

ENGAGE
MARKETING

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It’s the area of our consultancy specialized in designing and implementing comprehensive digital communication strategies — combining creativity, analysis, and measurable results. We develop tailored campaigns that connect brands with audiences through multiplatform content. We add value from planning to execution, focusing on strategic negotiation and reputation building. Our approach blends the best of marketing, public relations, and the digital landscape to achieve measurable and lasting impact.

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It’s the division of our consultancy specialized in designing and implementing comprehensive digital communication strategies — combining creativity, analysis, and tangible results. We develop customized campaigns that connect brands with audiences through multiplatform content. We add value from planning to execution, with a focus on strategic negotiation and reputation building. Our approach integrates the best of marketing, public relations, and the digital environment to achieve measurable and sustained impact.
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Digital Hub is our comprehensive social media management service, where we combine strategy, creativity, and analytics to enhance each brand’s digital presence. We design customized digital marketing plans tailored to the client’s objectives, covering the entire process — from content strategy and strategic scheduling to implementation, Community Management, and Social Listening. We also include digital media planning, regular performance reports, and continuous optimization to achieve concrete results across every channel.
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Es nuestra unidad de negocios encargada de crear ideas plasmarlas de forma visual y creativa. Nuestros servicios comprenden la creación de identidad visual de marcas a través del diseño de logotipo e identidad; keyvisual; manual de identidad visual, universo gráfico y assets. Realizamos el diseño de identidad visual en momentos puntuales (aniversarios, refresh de marca) y para campañas ad hoc (claim de identidad; diseño de mascota, etc.). Nuestros servicios de comunicación estratégica responden a las necesidades de cada cliente para transmitir una idea a través de distintos soportes como brochure, flyer, infografía, entre otros.   
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From our Production area, we bring ideas to life — adding value to communication and PR strategies through an end-to-end, fully integrated service. We handle the planning and production of events, brand activations, relationship kits (press kits, unboxings), and audiovisual, photographic, and podcast content. We also create in-person experiences such as press and influencer trips, carefully managing every detail from concept and creativity to final execution.
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Internal Communication and Culture is the area that connects people with the organization’s strategy — amplifying launches, announcements, and news to strengthen pride of belonging and turn teams into the company’s first brand ambassadors. We design creative and effective initiatives such as internal events, raffles, contests, team-building activities, and branded gifts. We also produce content such as flyers, newsletters, videos, and digital signage, all aligned with each company’s tone and objectives.
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TRAINING
LAB

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Being a company spokesperson requires both knowledge and practice. Having media presence and effectively delivering key messages in an interview is rarely easy. At AJ, we have over 20 years of experience conducting Media Training, where we provide essential insights into the media landscape, their specific needs, and ways of engagement. Through hands-on practice, spokespersons acquire the tools they need to craft their messages, interact confidently, and conduct successful interviews.
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Exceptional situations that can affect a brand’s reputation are best managed when companies are prepared. That’s why at AJ we offer a Crisis Training service tailored to each client’s needs. We provide guidance on creating a Crisis Manual, Crisis Management training to understand procedures, and Crisis Simulations to test processes in real time — assessing the readiness and involvement of key company stakeholders and reviewing internal manuals and instructions. We also offer Media Training focused on crisis situations, customized to the client’s requirements.
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At Alurralde Jasper, we use storytelling as a strategic tool to build meaningful brands. We help companies, leaders, and organizations define and convey authentic stories that connect, inspire, and strengthen their reputation. We support processes in institutional narrative, purpose-driven storytelling, leadership positioning, and key content development. We also train spokespersons in public speaking, non-verbal communication, and stage presence, and coach teams for difficult conversations, effective pitchings, and TED-style talks. By combining creative sensitivity with business insight, we transform our clients’ value propositions into relevant, consistent, and memorable narratives, tailored to each context and communication channel.
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In difficult conversations, being assertive is essential. That’s why at AJ we designed this training to help individuals craft impactful speeches or presentations, tailored to their role within the company or organization. This course provides both conceptual and practical tools to structure the speech and build its different components, ensuring the message captures attention and remains memorable across diverse audiences.
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At AJ, we have developed this theoretical and practical course aimed at executives and spokespersons of companies and institutions to strengthen their communication skills across different interactions with stakeholders. With over 20 years of experience, we have integrated various methodologies to provide training where participants acquire the tools to craft key messages, as well as the do’s and don’ts of being effective brand ambassadors.
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TARGET
MARKET

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Global Talk is our International Projects unit, where we advise and provide services to clients on regional and global initiatives.

We offer a 360° service that integrates business, reputation, and communication strategies to foster genuine conversations between companies, brands, organizations, CEOs, executives, key stakeholders, and their communities. We collaborate with expert partners in Latin America, Europe, and Asia, as well as within the United States, to design and implement strategic campaigns.

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