Turner Latin America, the leading multiplatform media and content company in the region, announces the arrival of the original production program “48hs en …” in the hands of its exclusive talent, Iván de Pineda. The company continues to take firm steps in the generation of multiplatform content for its own brands and for third parties.
“48hs en …” is an original Turner production and will be broadcast through the TNT and TNT Series signals. It is proposed to know the cities of the world in a new way. It seeks to banish the myth that it takes a lot of time to travel: two days will be enough to know and take advantage of a city to the fullest. Some of the destinations will be: Amsterdam, Paris, Lima, Cartagena, Guadalajara, Miami, and locally Salta and Cordoba, among others.
It will be a journey with a lot of experience, without makeup, that includes what many programs leave out: the behind the scenes of each trip. An overprinted clock on the screen will show the course of these 48hs. Each episode aims to show a city as a reality, giving the secrets and tips necessary to take advantage of time and money in the best way.
Following the spirit of the program, during the past week the AdSales department invited a select portfolio of clients to live together with Iván 48hs. in Villa La Angostura. In this way, the guests were able to experience the contents of Turner in the first person and toured the most outstanding landmarks of the beautiful Patagonian city for two days.
Iván is currently in charge of the Argentine version of Pasapalabra, a program produced entirely by Turner Latin America, which is broadcast from Monday to Friday at 6.30 pm (ARG) by El Trece and recently devoted to the FundTV awards. Gold award, recognition that is also added to the one obtained in 2017 at the Tato Awards as the best entertainment program.