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WEF. Economic Forum in Buenos Aires
World leaders thinking about the Global Agenda.
CHALLENGE
Manage communication with the press during the Regional Meeting of the World Economic Forum in Buenos Aires.
PR EXECUTION
Communication strategy based on 3 pillars:
Free press
WEF's own platforms
Social Media
RESULTS
Golden Eikon
in Press Relations
+1200
people registered in the forum
+40
opinion leaders (national and foreign)
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