Accompany the launch of the rebranding of the UCEMA brand, helping to develop storytelling and implementing communication and relationship actions for internal and external audiences, also presenting a new communication and leadership team of the University.
PR EXECUTION
Interdisciplinary work coordination with branding, marketing and design agencies
Development of 360° communication plan.
Development of brand storytelling for its repositioning and dissemination in the media.
Presskit proposal development, key contact mapping and custom delivery
Execution of a relationship plan with journalists and opinion leaders, presenting the new proposal and team of the University
Management of press releases with UCEMA referents
RESULTS
Eikon de Oro
in the Corporate Identity Communication category
+66%
increase in the participation of UCEMA spokespersons in press releases compared to the previous year
