P&G. “No More Period Poverty”

Contributing to education

The awareness campaign also included men. 

CHALLENGE
  • Contribute to fewer girls and adolescents missing school days because they are going through their period. 
PR EXECUTION
  • Always® campaign for more girls to say PRESENT. Initiative that combines information, education, awareness and delivery of menstrual hygiene products. Participation of brand ambassadors, influencers and media. She was involved in the awareness campaign for boys (parents, teachers and students). Deployment of 50 posts and stories on social networks. 

RESULTS

AmCham
Business Citizenship Award. Community Category
+340
rural schools impacted
22,000
girls reached
780,000
contacts reached in the networks

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