P&G developed technology that transforms contaminated water into drinking water
As part of its social responsibility strategy, P&G runs Clean Water for Children, a program that provides #UnMejorDía through the power of clean water.
CHALLENGE
Maximize the efficiency of Argentina's PR program through social media with an exciting video.
PR EXECUTION
Through a PR strategy that included multiple channels, a video was developed that went viral organically obtaining excellent impact and results.
RESULTS
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Local community leaders worked on the distribution
