Biotecsur. Mercosur’s first biotechnology platform
Biotecsur in Argentina, Uruguay, Paraguay and Brazil
Communication management of the first Biotechnology Project in Latin America
CHALLENGE
We developed the communication (2008-2010) of the First Integrated Projects BIOTECSUR, which were made up of research and development teams from the four countries, with members of the academic sector, private and public sphere.
PR EXECUTION
Different PR actions were coordinated: coordination of press events in each country dissemination of workshops in which representatives of the four countries participated coordination of workshops for journalists (on biotechnology in each country preparation of institutional dissemination materials in Spanish and Portuguese (press kit brochure, newsletter, photographic production internal presentations of results, among others).
RESULTS
Inauguration
Inauguration With the presence of the Minister of Science, Technology and Innovation
