A new Centre for Innovation and Technological Development for Agriculture
CHALLENGE
A new Center for Innovation and Technological Development for Agriculture.
PR EXECUTION
Through the inauguration of the new Center for Innovation and Technological Development for Agriculture in the town of Rojas (Province of Buenos Aires), visibility was given to the growth potential of this chemical company in the agricultural industry and in other sectors in which it works with its business units.
BASF turned this event into an opportunity to show how it is strengthening its presence in Argentina with more investment in Research and Development and reaffirm its commitment to the country after more than 70 years.
RESULTS
Eikon Award
in the Issues Management category
$188 M
investment for the start-up of the new Technological Development Center
65 ha
of field are part of the Center, with offices of 1,100 square meters and a laboratory
