The power of dialogue and value networks in the new globalization
by Karina RieraPartner de AJ | Alurralde Jasper + Asoc. The 2026 World Economic Forum is projected with a slogan that says it all: “A spirit of dialogue.” In a global context marked by mistrust, fragmentation, and the rise of local agendas, the idea of refocusing on cooperation sounds more necessary than ever. According to […]
AJ was part of “Crossover CPA”: a day to reflect on purposeful communication
As part of the first edition of the Crossover event, organized by the Argentine Advertising Council, our partner Mariana Jasper moderated the panel entitled “The purpose is the message. Brands, audiences, and a reason for being“. Mariana tells us that communicators are like DJs, in the sense that they set the tone for public conversation. […]
At AJ, we continue to grow and are moving to new offices!
At AJ | Alurralde Jasper, we continue to grow and have some big news: we are moving to a new office located in Roosevelt building II, at 1643 Franklin D. Roosevelt Street (Belgrano, CABA). We are saying goodbye to our classic office on Av. Callao, which has been our home for so many years and […]
Globant Gamer Experience: a multisensory event for video game fans
The gaming world has evolved over the past four decades in such a way that it has changed the way we play and experience digital entertainment. To celebrate Gamer Day, Globant held the ‘Globant Gamer Experience,’ an event that brought together video game enthusiasts, prominent figures from the gaming world, and journalists to enjoy a […]
Communication and leadership: Without risks we do not differentiate ourselves
by Matías AlurraldeAJ | Alurralde Jasper + Asoc. President In three decades, we have experienced at least four revolutions in our profession.From the 90s to the present day, communication has undergone greattransformations driven by technological and sociocultural changes. Theunidirectionality and centralized control of the mass media in the 80s. Then,interactivity with the birth of the internet […]
Communication coaching for leaders: prepare without sounding robotic, inspire without overacting
When a leader manages to combine clarity, emotion, and purpose, communication can lead to action. by Mariana JasperPartner de AJ | Alurralde Jasper + Asoc. Effective communication requires us to meet three key criteria: be brief, be understood, and elicit behavior. We need to be heard, we want what we are trying to convey to […]
The National Administration of Medicines, Food and Medical Technology (ANMAT) approves nirsevimab to protect babies against bronchiolitis in Argentina.
Nirsevimab is the first immunization approved for the prevention of Respiratory Syncytial Virus (RSV) designed to be given to all infants. RSV is the leading cause of bronchiolitis in infants under one year of age. Following the approval of the European Commission and the U.S. Food and Drug Administration (FDA), the National Administration of […]
Tupperware® introduces its “Pink October” Set to support Breast Cancer Awareness Month through a partnership with LALCEC
In the month of October, in Campaigns 16 and 17 proposals, for each purchase of the set that includes the “Eco Twist” bottle and the “Good Vibes Only” Poeme, Tupperware® will collaborate in the donation of mammograms for women across the country. Buenos Aires, September 2023 – Tupperware joins Breast Cancer Awareness Month through an […]
World Breastfeeding Week: the challenge of facilitating Breastfeeding and Work for all families
World Breastfeeding Week is celebrated annually in the first week of August and this year the theme focuses on supporting effective practices to support breastfeeding in the workplace. In addition, measures that facilitate breastfeeding will be promoted, making a difference for working mothers and fathers. Specialists from the Otamendi Sanatorium explain the benefits of breastfeeding. […]
Total Austral will invest more than USD 100 million in Argentina over the next three years to achieve an 80% reduction in methane emissions
TotalEnergies, a multi-energy company that works to responsibly boost the supply of energy with lower emissions, will invest through Total Austral more than 100 million US dollars in the next three years to reach 80% in the reduction of methane emissions in Argentina. The company has already achieved a 60% reduction in methane emissions in […]