As part of the first edition of the Crossover event, organized by the Argentine Advertising Council, our partner Mariana Jasper moderated the panel entitled “The purpose is the message. Brands, audiences, and a reason for being“. Mariana tells us that communicators are like DJs, in the sense that they set the tone for public conversation. ”Today, it is important to analyze how that tone is chosen, without stereotypes, without prejudice, without obligations or moralism, but with a positive and community-minded intention.”
This panel was one of three thematic spaces that made up the day, designed to promote dialogue and reflection on how brands can build meaningful connections with their audiences through purposeful communication. In addition to the panels, there was a live reaction space led by Gisela Busaniche, together with partners from the Argentine Advertising Council. The event closed with Raprocann, the ideal finale for an artistic crossover between tango and rap.
The Banco Macro Auditorium was the venue for the event, which was attended by a large audience of executives, professionals, and leaders in communication, marketing, and sustainability from companies, agencies, and the media.
Mariana’s participation as moderator brought depth and strategic perspective, facilitating an enriching exchange between leaders in the sector.
