Commitment to innovation
A new Center for Innovation and Technological Development for Agriculture
CHALLENGE
To ratify the company’s commitment to Argentina and its drive for innovation and sustainability in its value chain.
PR PERFORMANCE
Through the inauguration of the new Center for Innovation and Technological Development for Agriculture in the town of Rojas (Province of Buenos Aires), visibility was given to the growth potential of this chemical company in the agricultural industry and in other sectors in which it works with its business units.
BASF turned this event into an opportunity to show how it is strengthening its presence in Argentina with more investment in Research and Development and to reaffirm its commitment to the country after more than 70 years.
RESULTS
Eikon Award
in the category Issues Management
188 million pesos
of investment
for the start-up of the new Technological Development Center
65 hectares
The Center’s 1,100-square-meter offices and field laboratory are part of the Center.
+160 notes
in the media
